Mission
HatsUnited is my digital marketing laboratory — a fictional online hat store built entirely on HubSpot CMS.
The project is designed to learn by doing: building a website with HubSpot’s free template, creating email campaigns, testing simple automations, and tracking results through the CRM.
By interacting with the site through simulated customer accounts, I examine how marketing data can inform decisions, enhance performance, and refine strategies.
Every step brings new improvements, turning practice into experience and making HubSpot a daily tool for creativity, experimentation, and growth.
Core values
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Inclusion & Tolerance – celebrating diversity in cultures, styles, and traditions.
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Tradition & Innovation – respecting craftsmanship while embracing modern design.
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Cultural Awareness – telling the story behind each hat, from its origins to its social significance.
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Respect for Craft – valuing the work of designers, artisans, and all who contribute to creating a headpiece.
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Emotion-Driven Marketing – focusing on the “why” behind a product, not just the product itself.
My Journey
I am Giovanni Mondelli, a HubSpot CRM & Email Marketing Specialist with a strong foundation in digital marketing and a focus on automation workflows.
Certified by HubSpot Academy in both Email Marketing and Email Marketing Software, I am expanding my expertise in CRM management, sales enablement, and data-driven campaign design.
My background blends visual communication, content creation, and marketing strategy, shaped by hands-on work with tools like Mailchimp, Canva, and Constant Contact.
After a career break, I returned to the field with renewed energy, building HatsUnited.com to showcase my ability to design and implement a complete HubSpot-based marketing project from the ground up.
My values
- Dedication – approaching every challenge with commitment
- Resilience – starting again after setbacks and never giving up
- Growth Mindset – embracing learning and evolution at every stage
- Collaboration – knowing great results are never reached alone
- Vision – balancing big-picture thinking with attention to detail
Get in Touch
I’m available for opportunities where I can bring my skills in HubSpot, email marketing, and digital strategy to your team.
Fill in the form or send me an email — I’ll respond as soon as possible
Meet The Team
John Smith
President & CEO
Jill Sanders
Head of Marketing
Frank M. Bua
CTO, Tech Lead